A New Service from Yahoo!

A couple weeks ago, Yahoo! bought IndexTools, which is a leading provider of Web analytics software for online marketing. According to Dennis R. Mortensen’s Blog, in the future, Yahoo! possibly will make this service become free as same as Google Trend and Microsoft.

 

Now, IndexTools’ pricing is between ￡26.95 to ￡139. Expectably this service will attract normal users. This step is a very important advance for Yahoo!. If this service could attract a great quantity of website publisher, it can improve Yahoo! to collect a great deal of users’ behavior about surfing. This collection will help Yahoo! improve the accuracy and Click-through rate of key words advertising.

 

Reference: http://yhoo.client.shareholder.com/press/releasedetail.cfm?ReleaseID=303872