Women want the top five websites.

A few days ago, my friend gave me a website, Quantcast – Open Internet Ratings Service, he said this website is a open internet ratings service. advertisers with audience profiles for millions of websites and services. When I see this website, I found some interesting thing inside. Most websites design their front pages for male users, not focus on female users. If we do not understand female behaviour, you can be succeed in the internet market. So I found top five websites which is female users are interested in.

Before I talk about the top five website. I want to described it, Quantcast – Open Internet Ratings Service. This website show your website how many people visit your website and some detail about visitors such as age, gender, education, household income, ethnicity, etc. From these information, we can see which kind of websites are popular for female users. Now I will talk my viewpoint.

First of all, I think shopping website is the most popular website for women. Form the top 100 websites, the highest rank shopping website is Target.com. The rank is 19th. A few weeks age, I read a news about how Target.com defeat Wal-Mart. And you can see 61% female user visit this website in over 31 million U.S.A. user monthly uniques. Same situation happened in Overstock.com (around 60% female users). For JCpenney.com, the gap between male and female is bigger than others around 35% and 65%. But interesting thing is that, for comparison shopping website, Shopzilla.com, male and female user is almost equal. It means female users like taking a look first and then buy it. For men, they tend to comprise price in different websites before they shop.

Second is answering website. Female User in this kind of website become a trend is not a new news in the internet. The 13th rank website is About.com. This website reaches over 43 million user monthly uniques in U.S.A. The percentage of female user is almost 10% more than the one of male user. And another website, Ask.com, the 26th rank website, has the same situation. The quiet interesting thing is seeing the demographics deeply. I found About.com attract the age range is around 25-34 and Ask.com is around 18-24. They have different target audience group.

The third one is Yellowpages and Whitepages websites. This is very strange. Because these websites is a method for people search the contact detail about shops or companies and everyone uses this kind of website. Actually, it is not. In those websites, YellowPages.com and WhitePages.com, the figure of female visitors is 16% – 18% more than male ones. Also I found something are very interesting. You can see most visitors of YellowPages.com are African or Spanish people and the education level is not high and also the income is under average. But in the Whitepages.com, it is total different. The main visitor group is white people with high education and high income level. So the website owners can search what kind of women use their website.

Now turning to the fourth website, Health D.I.Y. website. This kind of websites, WebMD.com and Mih.gov, focus on people try to find some information about their symptoms. Comparing with Yahoo ! Health, they have different target audience. Yahoo ! Health focuses on how to take care your body.

Finally one is Finding old classmates website. It is not the same as Facebook.com, although some people think they are the similar websites. When I said finding classmates websites that are Reunion.com or Classmates.com, they are professional finding old classmate websites. Now if the university students want to find their primary school or secondary school classmates, they always go to Facebook to search its. But for over 30 years old people, they want professional websites to help them find their old classmates. Also you can see around 56% – 58% female visitors use these websites.

In addition, I also want to talk about this website, Smiley Central.com (Qantcast information is here Smiley Central.com), it is a free emoticon download website and users con put this icon into E-mails, IM or blogs. The rank of this website is 39th and almost 19 million visitors monthly uniques. The female users are around double than male users. In this website, the main user group is on the low income level.