Video on Flickr

Before, I already mentioned user can put video on Flickr. Now, I want to talk another information about this.

Flickr will have a Free Donut Day in Bob’s Donuts, San Francisco, at 11 AM, 16 April 2008. But why do they want to have this campaign? It is the Video on the Flickr.

Flickr tries to provide the video sharing service. Before that, Flickr only do photo sharing service. Now they want to join into video service. But some Flickr users do not have this kind of service so they set up some discuss group, We Say No to Video on Flickr, this group has almost 30,000 members, another one is NO VIDEO ON FLICKR, this also has 12,000 members. However, those are small group in Flickr. Flickr has 25 million members. The oppose groups in Flickr are 0.08 % of the total membership.

This number is very small. But Flickr or Internet companies want solve this problem as soon as possible. Flickr try to launch another campaign, We Demand Donuts. Flickr imitates the oppose groups. They make a plan, if you gather 20,000 members in one group; Flickr will give you a free donut for each of you. Donut is a very funny stuff in the USA. It is unhealthy and non-nutrition, but everyone like it and eat it. Therefore, this group want to other users see this campaign means a group of stupid want to threaten Flickr to get a free donut. It is funny, relaxed, interesting and expectant.

As a result, there is a group real have almost 2000 member. However, they do not have enough members. Flickr also response this group. Flickr say: “While you have not yet reached your goal of 20K members, we at FlickrHQ have heard of your noble efforts and seek to answer your cries for justice.”

This event maybe give us a idea about that, Humor is the best way of crisis management.